Reuters reported that an estimated 160 million viewers worldwide watched the Super Bowl, meaning about 38.5 million would have watched the game outside the U.S. Super Bowl viewership had been slowly eroding since its peak in 2015, when 114.4 million watched a thrilling finish between the New England Patriots and Seattle Seahawks. [13] Likewise in 1974, the rating declined again to a 41.6, and total viewership for the game was 4.5 million less than the year before. US. Super Bowl LI pulled in 111.3 million viewers on Sunday night and Fox said another 1.7 million people watched the game online. The NBC telecast was viewed by … Variety reports 102 million total viewers tuned in for Super Bowl LIV between the Kansas City Chiefs and the San Francisco 49ers on Fox and all its platforms. It also draws big crowds at viewing parties, bars and restaurants. by admin. The Super Bowl 55 ratings are in, and they're not so super. In 1977 and 1978, the cost of a 30-second ad was $2,500 and $3,200 Canadian, respectively. That’s upwards of 11 million more viewers than last year’s projected viewership of 188.5 million. [1] However, viewership is predominantly North American;[2][3] the Super Bowl is the most watched television broadcast in the United States every year. [5] From the late 2000s to mid-2010s, ratings peaked again—viewership grew for all but one broadcast from 2006 to 2015. The game rotated between CTV (1979, 1981, 1983) and CBC (1980, 1982) before airing on Global and its affiliates in 1984 and 1985. [14], In 1977, Super Bowl XI was watched by 81.9 million total viewers, beating the Game 7 viewership of the 1975 World Series and becoming the most-watched sports broadcast in American history. Per Nielsen, the leader in American viewership statistics, last year's Super Bowl LI between the Patriots and Falcons drew an average of 111.3 million viewers in America. Over 65,000 people fit into the Hard Rock stadium in Miami. More than 600,000 people watched the event online. That was the second-highest viewership of the year, behind the Eagles-Patriots Super Bowl (111.3 million). [86] In 1994 and 1995, the price was $29,000 and $40,000, respectively. The Super Bowl mostly draws fans in one country, but 169 others have the chance to watch the big game. The NFL announced its attendance policy on Friday for Super Bowl 55 and it will include as many as 22,000 fans in attendance. Super Bowl viewership had been slowly eroding since its peak in 2015, when 114.4 million watched a thrilling finish between the New England Patriots and Seattle Seahawks. [65] Final numbers gave Super Bowl III a national rating of 36.0, lower than the previous year, though the total viewership was up from 51.3 million to 54.5 million. Menu; US Wall Post. [14], The 1975 Super Bowl was televised for five hours on NBC. Cable companies know which channels people are watching. The preliminary Arbitron ratings as reported by the network gave the game a 43.0 rating, a 76 share, and a total viewership of over 70 million. [72] Super Bowl X also saw an increase in ratings; total viewership for the 1976 game increased by 2 million compared to the previous year and the national audience share was 78%, which remains the highest-ever number for the game on a single network. Breaking News. The most watched Super Bowl was in 2015. The Super Bowl 55 ratings are in, and they're not so super. [81][82] In Quebec, the first 20 games aired on French television stations owned by the SRC (the Canadian Broadcasting Company is known in French as the Société Radio-Canada). [14] In New York City, the game received a 36.3 rating and a 61 share. All rights reserved. In 1992, 1993, and 1994, the game was broadcast on sports channel RDS before moving to TVA in 1995. After a fairly lengthy delay in the ratings reveal (by usual standards), CBS on Tuesday an. For many years, the Super Bowl has possessed a large US and global television viewership, and it is often the most watched United States originating television program of the year. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. [96] By 2012, ads cost close to $130,000 per 30 seconds. Menu; US Wall Post. The Super Bowl 55 ratings are in, and they're not so super. Perhaps, the championship is a one-time intrigue to those far interested in soccer or basketball; they want to … [13] With the Steelers winning the game, the broadcast in Pittsburgh attracted a preliminary rating of 63 and a share of 88 in the city, meaning 88% of the households in the city with television sets in use were watching it. That’s down 5 percent from last year, when 103.4 million people watched the Super Bowl on NBC, and a 12 percent drop from 2017’s game on Fox. Super Bowl LIV serves as the perfect cap the the NFL's year, which included ratings increases for its regular season and several rounds of the playoffs. CBS Sports provides the latest picks, news and analysis for Super Bowl LV. [146], In Mexico, Super Bowl LIV averaged 3.7 million viewers in Mexico and a 7.3 rating, with 2.94 for TV Azteca, 2.66 for Televisa, 0.87 for Fox Sports, and 0.83 for ESPN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. The 2021 Super Bowl ratings are in and Sunday’s broadcast had 96.4 million total multiplatform viewers. [132][133] In 1979, a Bureau of Broadcast Measurement (BBM) survey found that 4,605,000 million Canadians watched that year's Super Bowl; a separate Nielsen survey measured 4.1 million viewers on English television stations only. The Super Bowl 55 ratings are in, and they're not so super. US singer Jennifer Lopez (R) and Colombian singer Shakira (L) perform during the halftime show of Super Bowl … So it turns out Super Bowl LI didn't quite get the viewers last year's - which saw Coldplay wheel out Beyoncé and Bruno Mars - did; but this year's still averaged on 11.3 million viewers. Others tuned in to Fox Deportes, its Spanish-language sports channel, or they streamed it on Fox, NFL and Verizon. With boxes like this: Neilsen Box. In New York City, the game registered a preliminary rating of 40.5 on NBC, more than eight times the combined rating of CBS and ABC broadcasts at the same time. Super Bowl LIV was a big improvement from the 100.7 million total audience that watched last year when the New England Patriots beat the Los Angeles Rams in … New England’s sixth Super Bowl win in 2019 was watched by an average television audience of 98.2 million viewers – the lowest TV viewership of the … JLo's impressive path to the 2020 Super Bowl, Stelter: Fox News host nailed this media flaw at CPAC, See Prince Harry and James Corden tour LA on open-air bus, What Tiger Woods said about the Masters just days ago, Gov. [4], The Super Bowl is noted for its enduring ratings. [100] In 1999, Super Bowl XXXIII was watched by 3,399,000 viewers—the largest electronically measured audience in the game's Canadian broadcast history. [71] In Los Angeles, the game received a 78% share of the audience, compared to the combined shares of the broadcasts on CBS and ABC at the same time of 4%. The next year, viewership declined to 1,528,000 but returned to 1.7 million for the 1998 game, which drew approximately 3 million viewers nationwide. How many countries watch the Super Bowl? Cuomo attacks media amid nursing home scandal, MyPillow and its CEO Mike Lindell sued by Dominion, Stelter: Power plants failed. That’s a massive total, and the game will almost certainly be the most-watched television event … [59][60] Preliminary ratings for the game—which was controversially blacked out in Greater Los Angeles[56]—were released a day later and showed that the CBS feed was more popular than the NBC. Why did it hit its ratings peak in 1982? The past ten Super Bowls rank as the ten most-watched all-time, and the past eight rank as the eight most-watched programs in … The majority of people (55%) say humor is their top reason for watching Super Bowl ads. February 3, 2020 @ 2:47pm » Matt Hladik. The most watched is Super Bowl XLVI in 2012 with 111.3 million viewers. [88] In 2000, the price was $85,000 per 30 seconds—more than a 50% increase over the $55,000 it cost in 1999. … [97] Ads cost between $170,000 and $200,000 for the 2015 game, and between $150,000 and $200,000 for the 2020 game. [89][90] The ad price was approximately $100,000 in 2003. The game briefly returned to CTV in 1986 and then aired on Global from 1987 until 2007. The third most-watched Super Bowl was Super Bowl 50, in which the Denver Broncos beat the Carolina Panthers 24 to 10. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages. The Super Bowl is the most-watched program on television every year. That garnered 27.3million viewers, but even that amounts to less than the lowest-viewed Super Bowl ever, Super Bowl II, which drew an audience of 39.1million in 1968. The NFL's TV viewership for the 2019 season was up roughly 5% overall from the previous year. Well over 90 million people would watch this one, which ended up in a victory for the Steelers by a score of 21-10. The tenth most watched Super Bowl in history would be between the Pittsburgh Steelers and the Seattle Seahawks. [91] In 2005, the cost of a 30-second ad was $110,000;[92] it was lowered to $100,000 for the next two games due to a decline in viewership. Super Bowl LV averaged 96.4 million viewers across all platforms—take out the average-minute audience via streaming and linear TV looks to be just 90.7 million—the lowest since 2006. Disclaimer. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. In 2014 and 2015, total Canadian viewership equaled or exceeded that of American total viewership, per capita. [106][109] In 2009, viewership declined; the English broadcast was watched by 3,602,000, while the French broadcast was watched by 691,000. Nielsen doesn't count those watching outside of the home, so the actual audience size is likely bigger than what the numbers portray. [59] As NFL games on CBS rated double those of AFL games on NBC during the regular season, CBS was able to charge advertisers tens of thousands of dollars more than NBC for 60-second commercials during the broadcast. "[62], Unlike Super Bowl I, the 1968 game was broadcast by only one network, CBS. 98.2 million was are the lowest since 2008, when 97.5 million tuned in. [141], In 1996, Super Bowl XXX was watched by 1.7 million viewers in Ontario according to Nielsen. Most stock quote data provided by BATS. Super Bowl LIV was a big improvement from the 100.7 million total audience that watched last year when the New England Patriots beat the Los Angeles Rams in Super Bowl … [63] However, the final Nielsen numbers later revealed the game was watched by 51.3 million total viewers and received a 36.8 rating and a 68 share—less than Super Bowl I. 114.4 million viewers watched Super Bowl … The Super Bowl is traditionally the most-watched television event of the year in the U.S., and its audience hasn’t dipped below 100 million since … [106] The 2007 game drew an audience of 3,397,000 English viewers—down over 800,000 compared to the previous year—but the number of French viewers who watched the game increased by over 100,000 to 816,000. [61] Three weeks later, this was confirmed when the national Nielsen ratings were released, crowning CBS the winner of the first "network Nielsen Bowl. UPDATE: The NFL formally announced there will be 25,000 fans physically in attendance and an additional 30,000 cutouts fans can purchase (that revenue goes to charity).. [85] In 1978, Nielsen conducted the first independent ratings survey and found that the 1978 game was watched by 4,495,000 million Canadians, including 550,000 on French television stations. AUSTIN, Texas, Feb. 1, 2021 /PRNewswire/ -- How people plan to watch and celebrate Super Bowl LV will look very different this year, according to new … Super Bowl television ratings have traditionally been high. In fact, there was actually a spike to 117.5 million viewers as soon as Gaga jumped off that roof and got straight into a … The Super Bowl will be played on February 7, 2021 at Raymond James Stadium in Tampa, Florida. Dropcap the popularization of the “ideal measure” has led to advice such as “Increase font size for large screens and [14][75] The audience share decreased to an all-time low, but the rating increased to a 47.2 from a 44.4 and average viewership increased by over 16 million compared the previous year, setting new highs for the game. This video file cannot be played. [13][14][76], Due to a growing Hispanic football fanbase, the NFL partnered with Fox Deportes to carry the first Spanish-language broadcast of the Super Bowl by a U.S. channel in 2014. The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. Despite drawing a massive audience the game, which took place on Sunday 4 February, was watched by fewer fans than last year. The Super Bowl 55 ratings are in, and they're not so super. The most-watched soccer game in US television history remains the 2014 World Cup final, in which Germany beat Argentina in extra time. Super Bowl 2020: Why so many people skip work the Monday after the big game, and how it impacts your health Football fans, start brainstorming excuses to … [143][144] However, viewership would decline for the next two years; the 2004 game was watched by 3.56 million, and 3.13 million watched the game in 2005. How Many People Watched The Super Bowl 54 Halftime Show. How Many People Watched The Super Bowl 54 Halftime Show Search for; World. The most-watched Super Bowl ever was in 2015 when the Patriots narrowly held off the Seattle Seahawks 28-24 in a game that went down to the wire. [73] The rating of 44.4 and average viewership of 62.1 million also set new records for the game[13]—all of which would be broken the following year when Super Bowl XII was the first to be broadcast in prime time in the Eastern Time Zone. [14][66] The 1971 game was watched by 39.8% of American households, making the NBC broadcast the highest-rated sports event on a single network, beating the final game of the 1963 World Series[67] This record would be broken again the following year when the 1972 CBS broadcast of Super Bowl VI was watched by 44.2% of households. [139] In 1985, the game was watched by 1,649,000 viewers on Global. The massive … [68] In 1973, Super Bowl VII was the first game to be exempt from a local television blackout following the amendment of an NFL policy requiring them at the time. In 1996, the game returned to RDS and has aired on the channel since.[81][83]. ET and 10 p.m. However, reliable figures are only available since the 1990s when Nielsen began tracking viewership in the province of Ontario in 1991; electronic measurement of the game was not conducted by Numeris nationally until the mid-2000s. That number was up from last year's big game, which averaged. Some 193.8 million adults in the US plan to watch Super Bowl 54 this coming Sunday, per a survey of more than 7,200 US adults from NRF. The "M*A*S*H" finale in 1983, long the standard bearer of most-watched … 0 0. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. [94] It then increased to approximately $117,000 for the 2009 game, before declining slightly for the 2010 game. That price tag—$5 million for 30 seconds—is contingent on how many people are watching." The Super Bowl put a halt to a four-year decline in viewership, with an estimated 99.9 million people watching the Kansas City Chiefs come back to … Fox News blamed windmills, Rush Limbaugh dead at 70 after battle with cancer, Brooke Baldwin announces she's leaving CNN, Keilar calls out Fox News for misrepresenting Trump parade, White House deputy press secretary TJ Ducklo resigns, Here's just how extreme Dobbs' rhetoric became before cancellation, Hear Giuliani's response to disclaimer running before his radio show, Smartmatic sues Fox News, Trump allies over 'disinformation campaign', Watch Newsmax anchor walk off set during MyPillow CEO interview, Right and wrong ways to cover Rep. Marjorie Taylor Greene. 13 percent of people watch the ads to learn about new products being launched, while 7 percent watch for the celebrities. This makes Super Bowl XLIX the most watched broadcast in U.S. TV history. [108][145] The French audience increased again the next year to a preliminary 905,000—a record for broadcaster RDS—and the English audience increased to 4,234,000 and peaked at 5.83 million. That number was … By comparison, the most-watched Super Bowl was the 2015 match up between the New England Patriots and Seattle Seahawks. The New England-Seattle game drew 114.4 million viewers. That makes it the 10th most-watched Super Bowl in history. All rights reserved. [142][102] The next year, viewership increased to an average of 3.6 million for the 2002 game, and increased again to 4.2 million for the 2003 game. A record number of people watched the New England Patriots' dramatic 10-point come-from-behind thriller against the Seattle Seahawks. Only 91.6 million people watched the 2021 Super Bowl on TV, according to Sportico. (212) 419-8286 Politics. The Super Bowl 55 ratings are in, and they're not so super. 0. [98][99], According to in-house research conducted by the network, the 1977 game was watched by approximately 3.5 million Canadians on the CBC's English and French television stations. All times are ET. [70] As a result, the number of viewers who watched at least six minutes of the broadcast (total viewers) increased from 63.2 million to 71.3 million—a new record for the game. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set more recently, 114.4 million for Patriots-Seahawks in 2015. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC 2018 and/or its affiliates. [104][105], In 2006, however, viewership increased. It was the most-watched NFL season in three years. [8], Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets would watch. [142] However, the 2001 game was watched by just over 3 million, including 1,548,000 in Ontario—both of which represented multi-year viewership lows. [11], The 1982 game remains the highest-rated Super Bowl broadcast; it earned a 49.1 household rating. [58] With one team from each league competing against each other, the two networks agreed to pay $1 million each to simulcast Super Bowl I. [10] However, the 2019 game became the least-watched in more than a decade and the household rating for the Super Bowl declined for the fourth consecutive year. The league will have 14,000 people paying for tickets and then host another 7,500 … [147], Canadian Radio-television and Telecommunications Commission, List of most watched television broadcasts in the United States, "Super Bowl viewer ratings down from a year ago", "Super Bowl is king at home but struggles on world stage", "Every year, more people watch the Super Bowl. The Super Bowl 55 ratings are in, and they're not so super. [95] In 2011, CTV charged about $100,000. The Nielsen Company, for nearly a century has specialized in determining how many people watch what. More than 1.3 million people watched the Super Bowl through NBC's web stream of the game during the final moments when Patriots' Malcolm Bulter intercepted a … According to Nielsen, 111.3 million people tuned in to watch Super Bowl LI on Fox last night. [13] In 1979, the Super Bowl XIII broadcast recorded a drop in both average and total viewership, and the rating decreased by 0.1 to a 47.1, though all were the second-best numbers ever for the game and the share grew by 7 percentage points to a 74. The game averaged 103.4 million viewers, down from 111.3 million. According to the research firm Neilsen, Overall, there was a total of 148.5 million people who watched at least part of the game across several channels and streaming outlets. More than any other generation, Gen Z watch the Super Bowl ads to get new ideas or to learn about new products. Viewership for early games was estimated through various surveys conducted by Numeris and/or Nielsen Canada. From 1987 to 1991, the Super Bowl aired on TQS, with the exception of the 1989 game which was only available on NBC via cable. Try our corporate solution for free! Viewership peaked in 2015; Super Bowl XLIX was watched by over 114.4 million people. Super Bowl 2017: Here’s How Many People Watched the Super Bowl Our greatest glory is not in never falling, but in rising every time we fall. Overnight Nielsen ratings gave the 1970 game a 38.8 rating and a 70 share, with 57 million total viewers; final numbers gave the game a 39.4 rating, 69 share, and 59.2 million total viewers. [87] By 1998, the price had increased to $45,000. Democrats’ remaining options for raising the minimum wage, explained; Supreme Court once again sides with houses of worship in dispute over Covid restrictions; Factset: FactSet Research Systems Inc.2018. Similar to the United States, ad prices have also increased over the years on English networks in Canada. The 2019 Super Bowl was watched by the fewest people in 11 years, according to preliminary ratings figures from research firm Nielsen. Super Bowl television ratings have traditionally been high. ", "Two Medium Markets Produce One Big Rating for Super Bowl", "Super Bowl XLV Most Viewed Telecast in U.S. Broadcast History", "The Nielsen Company's Guide to Super Bowl XLII", "Super Bowl draws lowest TV audience in more than a decade, early data show", "Record 114.4 Million Watch Super Bowl XLIX, Making It Most-Watched TV Program In U.S. History", "Super Bowl LV Draws Nearly 92 Million TV Viewers", "Super Bowl XLVI Is Most-Watched Television Show in U.S. History", "Fox sacks the competition for 2nd weekly win", "Fox rides weak Super Bowl to big weekly win", "Fox wins week in Super style: Net cruises on Sunday after NBC takes first 2 nights of sweep", "Primetime Ratings Report for the Week of January 30 - February 5, 2006", "Most Viewed TV Program in History: Super Bowl XLIII on NBC", "NBC's Record-Breaking Super Bowl XLIII Supercharges the Network's Top-Rated Week of Jan. 26-Feb. 1", "Super Bowl XLV Breaks Viewing Record, Averages 111 Million Viewers", "FOX Wins Five of Seven Nights, Moves Into TV's Top Spot", "164.1 Million Watch All-or-Part of CBS's Super Bowl XLVII Coverage", "Record-Breaking Super Bowl XLVI and "The Voice" Supercharge the Network's Top-Rated Week of Jan. 30-Feb. 5", "Sunday Final Ratings: Final Numbers for the, "The money behind the Super Bowl's most memorable commercials", "Super Bowl 50 most-watched program in TV history", "Super Bowl LI on FOX Is Most-Viewed Program in U.S. Television History", "Super Bowl LIII Draws Total Viewership of 100.7 Million", "Super Bowl LIV on Fox Draws Massive Audience", "Tip for Super Bowl Viewers: Buy Anouther Television Set", "Tip for Super Bowl Viewers: Buy Another Television Set", Los Angeles Times–Washington Post News Service, "CBS Attracted 56 Per Cent Of Super Bowl TV Audience", "One-Third U.S. Population Saw Super Bowl TV", "Super Bowl VII likely to set TV viewing record", "Super Bowl XII TV's top drawer this season", "Local fans will benefit when CBS picks up auto racing", "NFL, FOX Deportes announce historic broadcast partnership", "NBC's Super Bowl LII Posts Total Audience Delivery Average of 106 Million Viewers", "Super Bowl 50 en ESPN Deportes: Audiencia en hogares aumenta 51% por encima de la transmisión en español de 2015", "Super Bowl LIII averages 98.2M viewers on CBS, lowest in decade", "NFL Ratings On Decline — Unless You Live In Canada", "Grey Cup top of the league with advertisers", "Advertisers in a race to spend at Super Bowl", "Expect 'kinder, gentler' Super Bowl show", "A Super Bowl-sized challenge for Canadian advertisers", "Why American ads are blocked – again – from the Super Bowl broadcast in Canada", "In the battle for TV ratings supremacy, the Grey Cup and Super Bowl fight to the finish", "CBS Pleased With Holding Viewers Through Ravens Blowout Win", "Super Bowl has strong ratings in Canada", "Top Programs - 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February 5, 2017", "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 30 janvier au 5 février 2017 / January 30th 2017 to February 5th 2017", "Top Programs – Total Canada (English) January 29 - February 4, 2018", "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 29 janvier au 4 février 2018 / January 29th, 2018 to February 4th, 2018", "Top Programs – Total Canada (English) January 28, 2019 - February 03, 2019", "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 28 janiver 2019 au 3 février 2019 / January 28th, 2019 to February 3rd, 2019", "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 27 janvier 2020 au 2 février 2020 / January 27th, 2020 to February 2nd, 2020", "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 1 février 2021 au 7 février 2021 / February 1st, 2021 to February 7th, 2021", "ABC Reports Super Bowl Coverage Up 1% Over Last Two Years", "Super Bowl 'juggernaut' eclipsing Grey Cup in Canada", Azteca vence a Televisa en Super Bowl LIV… y show de medio tiempo al partido, "TV Long View: A Guide to the Ever-Expanding World of Ratings Data", "Super Bowl 50 audience gets embellished", "Nielsen Estimates 120.6 Million TV Homes in the U.S. for the 2019–2020 TV Season", "The Star-Spangled Banner" (Whitney Houston recording), All My Rowdy Friends Are Here on Monday Night, National Football League on television and radio, 2007 New England Patriots–New York Giants game, List of American and Canadian cities by number of major professional sports franchises, https://en.wikipedia.org/w/index.php?title=Super_Bowl_television_ratings&oldid=1009645826, Articles to be expanded from December 2019, Articles with empty sections from December 2019, Articles with unsourced statements from July 2020, Creative Commons Attribution-ShareAlike License, This page was last edited on 1 March 2021, at 16:34.
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